Jurlique shops

Jurlique create superior beauty and skin-care products with ingredients from their own farms. They are self proclaimed pioneers of biodynamic beauty. Their brand is pure and organic and feels truly natural, clean and good. 

I have chosen to look at the brand as they have kept their strong brand values clearly apparent in every aspect of their business. The fore front of every retail merchant is their store. Jurlique's trading spaces are a pleasurable experience. The layout is spacious and calming with clutter kept minimal. The nature that makes their products is echoed through the authenticity of the displays. There are no promotional advertisements pushing for a sell and the colour scheme is plain, natural and uncomplicated. I think that it makes good business sense to keep loyal to initial core values as it only makes the brand stronger and more recognisable. The store is made to a high quality although it is minimal just how the company would want their products known. Natural goodness!