Wednesday, 17 September 2008

Fallon wins Orange cinema advert brief without a pitch!


The humorous orange mobile phone adverts shown before a film at the cinema will soon be no more. They were produced by the advertising agency Mother and have included celebs such as snoop dog, Patrick Swayze and Rob Lowe. They show the celeb pitching a movie idea to an orange panel. However despite there popularity Orange had two advertising agencies working for them and felt that having two different houses working on different projects was creating a difference in image and that "nothing was united". Fallon have been creating the "I am" adverts recently for Orange and Orange have reported that they are very happy with what Fallon are doing for them. 
So is there no stopping Fallons role of success? They are the advertising agency behind the Cadburys 'Glass and a half full' campaign the Sony HD range (the bouncy balls and play-dough bunnies) and also the Skoda adverts. It seems that everyone wants a bit of the successful quirkiness that they are bringing to TV creating memorable adverts that people want to discuss and advise their friends to look out for! - 'Bring on the trumpets!' (sweets advert) - Random but it's funny!

No comments: